One Plus 5T Invitations are out for its November 16th Launch.

OnePlus is just a week away from unveiling its next phone. The company is sending in emails, to join them during the launch of their next flagship, the OnePlus 5T.

Launch events are usually held for members of the media only, so that press can report on and get impressions of new devices. But OnePlus is doing something a little differently: it’s holding the event in Brooklyn and will allow fans to come, so long as they buy a $40 ticket. The event will also be available to stream for free online on Amazon and OnePlus Store.

Join us at select theatres near you on November 16 for an exclusive experience. Ticket sale starts at 10 AM on November 8, 2017 on BookMyShow.com!

OnePlus is in large part built on branding and hype, so bringing customers into the fold for a phone launch event may be a savvy move.

Also if you attend the event in person, you will enjoy these things:

According to Verge, the $40 taken will be given to charity,

After publication, OnePlus reached out to say that it would be donating proceeds from ticket sales to charity and offering swag to buyers; that information hadn’t been detailed at the time of the announcement, but a representative says it was “always part of the plan.” This article originally called the ticket sales an “an unusual way to make money off of fans” by charging them to attend an advertising event.

Are you gonna attend the event, or watch it from online?

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