Apple Special Event, September 2017 – All about iPhones, Apple Watch and Apple TV.

Apple, iPhone


So this is it. Apple has finally launched the brand new iPhone devices, when the iPhone finally completes its Tenth Year. The event was held at the Steve Jobs Theatre Here we look at what other products Apple Launched during the Event.


Apple Watch Series 3 : Hey Hi Hello!

Since its launch, the Apple Watch has been gaining a lot of attention and making people call other smartwatches, ‘something like the Apple Watch’, thanks to the beautiful marketing Apple does.

The Apple Watch comes with a built-in cellular connectivity, making it independent from the iPhone. The smartwatch will be synced with the paired iPhone, without requiring to change the number. You can receive or make calls, even messages, while away from your iPhone, by just using the Apple Watch. It boasts a new dual-core processor with 70% better performance, as well as a new W2 chip that improves Bluetooth and wireless connectivity and power efficiency. Interestingly, the cellular antenna is actually the display itself, and it has an electronic SIM card inside for connectivity.

You can even use Maps and Siri on the new smart watch and listen to music by pairing your AirPods. The company also introduced a newer version of the Apple WatchOS. The new WatchOS 4 will be available for all Apple Watch customers from September 19. Get yourself an Apple Watch Series 3 at $249 (₹16k approx.)


Apple TV 4K : Netflix and Chill!

Apple TV 4K, as the name suggests, now finally supports 4K HDR content. Customers who’ve purchased HD movies will receive upgrades in their iTunes libraries to corresponding 4K versions at no additional cost, and new titles in 4K will be sold at the same price as HD versions. Apple said that it’s working with Netflix and Amazon Prime Video to bring their 4K libraries to Apple TV. Apple offered no new information on when an Amazon video app would be available for tvOS.

The fifth-generation Apple TV 4K also received a significant performance boost with the inclusion of the A10X Fusion processor found in the iPad Pro. Eddy Cue, Apple’s senior vice president of Internet software and services, said, “It’s remarkably faster.”

The revised Apple TV version adds support for AirPlay 2 later this year, which will allow control of multiple speakers using that updated technology. Apple has also slightly redesigned the Siri Remote, adding a white circle around the Menu button. This will help with visual identification of the remote’s orientation, something that’s a frequent object of criticism, although this change still requires looking at the remote rather than by feel.


iPhone 8 and iPhone 8 Plus : The Future is Wireless

The iPhone 8 and iPhone 8 Plus are the next generation of iPhones, which are slight upgrades of the iPhone 7, 7 Plus launched last year. The iPhone 8 and iPhone 8 Plus has a lot of improvements including Wireless Charging, great Camera(s) and highly improved A11 Bionic Processor. There’s also a new Apple-designed GPU that’s 30 percent faster, with the same performance as the A10 at half the power.

The display on the iPhone 8/Plus is improved too, with the same technology it offers on the 10.5 inch iPad Pro, automatically adjusting the screen based on the ambient light to offer more accurate colours.

Apple is touting the iPhone 8 as the first smartphone designed for augmented reality, with cameras calibrated for AR, along with a new gyroscope and accelerometer for better motion tracking.

The iPhone 8 will come in three colors: space grey, silver, and gold. The smaller 8 model will start at $699 for a 64GB model, while the 8 Plus will start at $799 for 64GB of storage. Both models will also have larger 256GB models, for $849 and $949, respectively. The two phones will be available for preorder starting Friday, September 15th, with a release date a week later on September 22nd.


iPhone X : Welcome to the Future!

Believe me, we all at OneTechStop were waiting for the iPhone X even when we come from a Windows Background. Apple events are always hyped, and we all were very excited about this particular event as it was the Tenth Year of the iPhone. And iPhone X didn’t disappoint us.

The iPhone X celebrates the 10th anniversary of Apple’s smartphone, featuring a radical redesign and new technology. It features high end specs with great camera both in front as well as back, edge to edge display and a great glass and metal finish. The phone has a 5.8-inch OLED screen, which fills the entire front of the device. Apple has removed the iconic home button to make way for the display, replacing it with facial recognition software called Face ID. Face ID is used to unlock the phone, authenticate Apple Pay and customise the new “Animoji”. The phone starts at £999 in the UK for the 64GB version, going up to £1,149 for the 256GB model. Coming in space grey and silver, it will be available to pre-order from October 27 and will ship on November 3. Apple’s iPhone X is a statement device designed to re-claim the company’s position as the premium smartphone maker.

There will be much debate in the coming days and weeks about whether a phone can really be worth £1,000. The device will prove a test for Apple’s ability to innovate and keep customers coming back, as well as being a bench mark for how much fans are willing to pay.


So what did you like about the new devices? Let us know in the comments section below.