Can you remember the huge release party of the Nokia Lumia 800 in the United Kingdom. Back the Nokia has thrown a big release party for their first Windows Phone device together with Deadmau5, which is a popular electronic artist in Europe. It was a fantastic location in the middle of the city with a pretty costly show. It introduced a new era of Nokia, a brand which was on the way town because manufacturers around the world gained market share in the (smart-)phone section.
While this definitely attracted some attention, it neither helped Nokia to rise their sales nor Microsoft to establish its mobile operating system. After Nokia followed Microsoft’s direction for a few months, Microsoft decided to buy the phone manufacturing section from Nokia. It renamed the brand to Microsoft Mobile, fired a few former employees and tried it’s luck buy promoting and selling smartphones with Windows Phone and Windows 10 Mobile with the Microsoft brand.
That didn’t quite work out like the company had expected that. While Steve Ballmer was a successful CEO of Microsoft for a long time, the decision was made to bring a new CEO for the company. This was the kick-off Satya Nadellas career at Microsoft, which made clear to head in an entirely different direction from early on. Part of this new strategy was to separate Nokia from Microsoft again, or better said fire the employees which are still left from Nokia.
Now everyone expects Nokia, probably the most popular phone manufacturer on the planet, to return to the smartphone market some day. Today the company has re-launched the smartphone section on there website which will be the first step for what’s ahead in the next few months. Today the company detailed their license agreement with HMD Global as well along with the news that first phones can be expected in the first half of 2017.
Who is HMD Global
If you read this, you might ask yourself who HMD Global is. Nokia is not manufacturing smartphones on its own, HMD Global will develop and design those Android devices, while Nokia will give them their branding. Now you might say, well if Nokia is not evolved in the development of this phones it’s not a true Nokia phone. However, you have to know that HMD Global is a very young and small company from Finland.
It was founded by ex-Nokia or ex-Microsoft employees, whatever you want to call it, which want to make the Nokia brand great again. So to say it is basically Nokia which is developing those phones with a short detour. The coorporation between HMD Global and Nokia will be existing for at least 10 years and maybe even longer if this works out as expected.
And this might actually work out just fine, while Nokia can concentrate on what they are currently doing, HMD, ex-Nokia employees, can concentrate on releasing some solid new Nokia handsets, however, not with Microsofts operating system but rather with Android.
I am definitely looking forward to the release of the first Nokia branded smartphone. All we can hope for now is that these Finnish fellas don’t fu** this up. Beside smartphones also feature phones will continue to be released by Nokia aka HMD.
At the smartphone section on the Nokia website you can sign up to receive a newsletter with Nicias latest news. Feel free to drop us a comment below with your thoughts on this partnership and stay tuned for more Microsoft related news in the future.
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