Microsoft have been pretty committed to their strategy of encouraging absolutely no one to buy any of their new range of Windows 10 Mobile devices, as TV ads are non existent, so too are bill board advertisements, but this latest piece of news could be a sign they are changing their game plan, as Microsoft Italy are actually holding a promotion(!) offering the chance to win a holiday in a number of locations, including the Caribbean and Cuba when you buy either a Lumia 650, 950 or 950XL.
This promotion is open to Lumia customers in Italy, a market which up until recently saw Windows Phone outperforming iOS, with a Market Share peaking at 17%, and second only to Android, according to Kantar World Panel, but since the launch of Windows 10 Mobile devices the OS has slipped into 3rd spot, so understandable why Microsoft may focus efforts in this country.
And, to be fair to Microsoft, the Windows 10 Mobile platform has been plagued with bugs and claims that it was released “too early”, so perhaps understandable why they haven’t been shouting it from the rooftops. But the company have been releasing regular updates and as demonstrated on the latest Insider Preview, it is starting to take shape especially when used along side a Windows 10 PC with the latest 14332 software update (Messaging Everywhere is my favourite feature).