Not only the color of the logo has been changed as you can see above, but also the logo itself. Bing has now a capital letter at the beginning just like the company is also using it for their Word, Power Point, Excel etc brands. After Microsoft had released Bing as a logo back in 2009 they had overhauled the logo once in 2013 which then remained as the logo as we know it today.
Microsoft is aggressively promoting their search engine trying to compete with Google. Therefor Bing is the default search engine on all Windows 10 device, and of course it is also giving you the search results if you hit the enter button on Cortana. Furthermore Apple’s Siri is using Bing on the back end in order to give you the right results while searching. Beside Amazon’s Alexa, the latest addition is AOL which is also using Bing on the back end.
When it comes to market share Bing is still the worlds number 2 with 21% market share world wide, though the search engine had brought $1 billion in revenue for Microsoft is the past quarter. What do you think about Bing, is it just as good as Google or do you think Microsoft would have to invest even more work in their search engine in order to be able to compete with Microsoft? Drop me a comment below with your opinion on this and stay tuned for more Microsoft related news in the future.