Los Angeles’ Nokia Theatre has been renamed to Microsoft Theatre. Following on from the rebranding of smartphones, social network accounts and blogs the theatre which has over 7,000 seats and hosted events such as the EMMY Awards has changed it’s title as part of a partnership between Microsoft and owners AEG. The deal also sees the 40,000 square foot outdoor arena being named Microsoft Square.
A video has been posted to Microsoft Theatre’s YouTube account looking at the renaming process which you can watch below.
From Microsoft’s Press release:
L.A. LIVE’s 7,100-seat concert and special events venue has officially been renamed Microsoft Theater, it was announced today by Lee Zeidman, President of L.A. LIVE, STAPLES Center and Microsoft Theater and Jeff Hansen, General Manager, Microsoft. The theater, formerly known as Nokia Theatre L.A. LIVE, opened in October, 2007 and has hosted more than three and half million guests who have attended over 700 concerts, family shows, product launches, conventions, special events and annual awards shows including the Primetime EMMY Awards, ESPY Awards, BET Awards, American Music Awards, People’s Choice Awards, 2010 & 2011 MTV Video Music Awards and 2014 & 2015 MTV Movie Awards among others.
The comprehensive partnership between AEG, owners and operators of L.A. LIVE and Microsoft will also include rebranding L.A. LIVE’s 40,000 sf. outdoor plaza into Microsoft Square among other assets.
Microsoft will also contribute cutting edge technology and expertise to AEG’s upcoming refurbishment and renovation of many of the public and private spaces of Microsoft Theater that will begin this fall as well as other signage, marketing and business opportunities.