By now we’re sure you’ve heard them. The Snapdragon 810 was apparently riddled with overheating problems during testing stages, but the company swears that those were addressed in the commercial version. Unfortunately Samsung wasn’t convinced, and decided to part ways by using its on Exynos processor for the Galaxy S6 and S6 edge. As a matter of fact, if you look at the new flagships only a handful are actually using the 810 such as the HTC One M9 and the LG G Flex 2, while more devices are being released with the 808 on board like the LG G4 and even the next Moto X is rumored to come with it.
In an interview with Forbes, Qualcomm VP of marketing Tim McDonough calls these rumors rubbish. “Our point of view is that those rumours happened with the LG G Flex 2 and Qualcomm 810 being first to market with the premium-tier application processor.” He continues by pointing out that any issues were encountered with pre-release hardware. “I think someone very artfully took that and used it to fuel the rumours and took something that’s completely normal and sent it to some less sophisticated news outlets to give them a story.”
McDonough thinks that such a damaging rumour worked mainly to benefit only one company: Samsung. And it makes sense with their new rival chipset launch coinciding with the rumours. “Samsung has always had its own semiconductor lab…” Apparently the handset division would test both Qualcomm and internal hardware and choose between them based on those tests. “So I think looking at it historically, we’re seeing the same thing happening with the pendulum swinging back and forth.”
But he finishes by instilling hope in the upcoming 820 processor, which offers Qualcomm’s own custom cores as opposed to the ARM cores it currently uses. It also features the company’s new “Zeroth” cognitive computing platform that will use smartphone sensors to actively detect the world around it. When it comes to photography, “we trained Zeroth how to recognize the scene that you typically use when you have to manually select… Zeroth knows if it’s outside, inside, daytime or night-time. We also taught it to recognize objects.”
Hopefully this new platform will help win back confidence in Qualcomm from handset manufacturers and the industry when it’s launched with the 820 later this year, and perhaps the next Galaxy flagship will swing the pendulum back to Qualcomm’s side.
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