T-Mobile is challenging AT&T and Verizon by offering next-gen coverage maps… powered by you!
As T-Mobile US continues to make efforts to improve its network, it wants to ensure that customers know exactly what they’re getting. Today they’ve announced “the industry’s first and only crowdsourced, customer-verified network coverage map”; a response to the maps of yore that carriers like to flaunt in their commercials. In the past, T-Mobile has directly called out Verizon in its ads, telling them to “fold up their old maps” that misrepresented T-Mobile’s growing network coverage. This move takes things even further by letting customers take a deeper look at T-Mobile’s network.
How does it work? It’s fairly simple, just head over to the T-Mobile website and click on ‘Coverage’, or simply follow the link: t-mobile.com/coverage.html. Once there, you’ll be greeted with a search bar splashed over a map, where you can enter your address (or any for that matter) and voilà! The color-coated map shows you what specific areas T-Mobile’s coverage offers services from 2G through to 4G LTE. The map even includes roaming and areas where there is no service. Data shown on the map is collected from multiple trusted third-party sources, including Inrix.com.
The new coverage map includes the following features:
- Customer-verified coverage based on actual customer usage, resulting in a vastly more transparent and accurate map, showing, for example, exactly where you can expect 4G LTE, 4G, 3G or other levels of coverage.
- A Verified Coverage icon indicating where the majority of data is provided by T-Mobile customers reporting their actual network experience, providing an added layer of confidence.
- Data that’s updated twice monthly − compared to data presented on the carriers’ maps, which is already dated by the time it’s printed and published and may be months or even years old.
- Speed test data from trusted third party apps showing average download speeds from customer speed tests over the last 90 days.
Below you can see the coverage map for my university:
T-Mobile US hopes to reach as many as 300 million Americans by the end of the year with their 4G LTE network a feat they’re sure to reach at the speeds they’ve been rolling it out these past couple years. Of course the network isn’t perfect, and the new coverage map shows areas where the network is weak, to which the company’s chief technology officer Neville Ray puts plainly “What we’re trying to do now is expose what we believe is really important for the customer around that buying decision on coverage. We’re not trying to hoodwink people.”
It’s definitely a bold move for the company, one that it doesn’t expect to carry over to the Big 2 (AT&T and Verizon). Let’s hope that this gives consumers more faith in the Uncarrier.
Source: T-Mobile Newsroom
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