T-Mobile already has a pretty sweet upgrade program with Jump, and this now takes it even further, giving benefits to customers who are loyal and pay their bills on time. CEO John Legere calls the initiative “Smartphone Equality” and wants those loyal customers to know that they aren’t forgotten by lowering another barrier of buying a smartphone. So new members will have to wait 12 months to take advantage of the deal, while current members will merely have to keep paying their bill on time and calculate from there.
It’s moves like this that really set the Magenta carrier apart from the rest. It’s no wonder they’re soon expected to surpass Sprint as the 3rd largest carrier by subscribers, and there seems to be no slowing them down!