With Microsoft’s purchase of Nokia’s Devices and Services division, which completed earlier this year, the brand name Lumia, synonymous with Windows Phone, was part of the deal. Microsoft have been gradually moving Nokia products, smartphones specifically, from Nokia branding to Microsoft. The Conversations blog have interviewed Tuula Rytilä, Senior Vice President of Marketing for Phones at Microsoft to find out about this transition and how it affects current Lumia devices.
From the Conversations blog post:
Conversations: We have now started the transition from Nokia Lumia to Microsoft Lumia. Tell us about this change. What concrete changes are we going to see?
Tuula: This is a very exciting time for us and for Lumia products. You might have seen that in the last couple of months, we have already made some name changes to our apps to better reflect that these apps now come from Microsoft.
Our global and local websites are going through a transition as we speak and in the coming days our social channels will get a new name too – they will be called Microsoft Lumia. We would like to invite our Lumia fans to continue to follow us and always be up to speed with the latest device news on Facebook, Twitter and Instagram.
This work continues across our devices, packaging and retail, to name a few. It’s all going as planned and we’re excited that our integration in to Microsoft continues to be on track.
Conversations: So when are we going to see the first Microsoft Lumia device?
Tuula: I wouldn’t comment on future product announcements, but what I can say is that that we are looking forward to unveiling a Microsoft Lumia device soon. This is of course a natural progression as all devices that once came from Nokia now come from Microsoft.
And, the Lumia promise of great phone experiences will remain the same as our customers have come to know and love. What’s more, Lumia phones will also showcase the best of Microsoft’s services such as Office, OneDrive, Skype and Bing to help customers with their work and personal lives.
Conversations: But does this mean Nokia Lumia smartphones that are currently in the market are obsolete?
Tuula: Of course not! Microsoft continues to sell and support the Nokia Lumia phones that are out in the market, such as the recently announced Lumia 830 and Lumia 730/735. As I said, the Lumia promise that you’ve come to experience and love will remain. We will continue to honor customer warranties and provide world-class care services as before.
Reassuring words from Tuula, pictured below, that what we have come to trust and expect in Lumia Windows Phones will still be present in future devices regardless of the company name. This is a short segment of the interview, you can read the entire thing by clicking HERE.
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