ComScore have released their July 2014 Report covering the three months since April in the United States, ranking the top OEM’s, platforms and apps.
As expected Android leads the Platform chart with 51.5% of the market, which is made up of 173 million smartphone users. Android’s lead is down 1 percent point since the last quarter while Apple, 2nd with 42.4% rose by 1 point, Microsoft in third grew by 0.3 of a point to 3.6%, obviously a long way behind but at least making a small gain. Third is made up by Blackberry which has 2.3% while Symbian is 5th with 0.1%.
Apple top the OEM table with 42.4% Samsung are 2nd with 28.4 and LG come 3rd on 6.4%, unfortunately no Nokia in the full top 5, below, meaning there must be less than 8.1 million active Lumia devices in the US (below HTC who are on 4.7% of 173m – 8.13m).
ComScore also look at the top apps being used on smartphones in the States, Facebook, available on all platforms, top this list with a 71.6% reach of users (123 million). Google apps make up the rest of the top 5, most of which are only available on Windows Phone in the form of third party clients. Here Maps doesn’t appear on this top 15 list while both Google Maps (5th – 46.2%) and Apple Maps (11th – 27.5%) do, although this could soon change after recent news of Here making its way onto Android.
See the full report HERE.
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