Microsoft’s WP OS has never been an easy pick for the mobile phone manufactures however MS had announced that it would partner with Lava and Karbonn for producing Windows Phone Smart Phones.
Times of India earlier reveled that, Microsoft has been negotiating with the Indian smartphone manufacturers to come up with reasonably priced WP devices since last year. The waiver of the licensing fee has apparently helped Microsoft to settle a deal with the local OEMs like the Lava and Karbonn.
This is an unanticipated move from the MS since the Windows Phone OS was not given for free to Nokia however being the largest manufacturer of Windows Smart Phones, Nokia had received $250 million every quarter from Microsoft as ‘platform support payments‘. It reportedly charged Nokia between $20 to $30 for each Lumia device the Finnish company sold.
Indian OEM Karbonn had recently released a dual boot WP/Android device and the company hasn’t opened anything about the aids from MS, if any.
“For our planned Windows Phone handsets, we are not paying Microsoft a license fee. The company is obviously exploring new models for Windows Phone. It must have realized that the older model where it licensed the OS did not work out well, even with Nokia’s support.” Said a Local OEM’s Spokesperson
MS has now got into the race and it appears that the company is planning to expand its WP environs.
I thought Nokia and Microsoft together would face the Mobile Market however with the current news, I reckon MS is finding a way to attract consumers and developers to the WP Platform.
“If Microsoft has decided to waive the license fee for Windows Phone, it is great news for local phone makers. Local phone makers are comfortable with Android. They are still not sure of the appeal of Windows Phone. If the OS is free to use, they will feel more confident while experimenting with it in the market” said Manasi Yadav, a senior market analyst at IDC.
Is it because of Satya Nadella being CEO of Microsoft or Microsoft had planned this earlier?
Let us know your thoughts on the comments below.
Source – Times Of India
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