Samsung may be a beast in the mobile space, particularly in the Android community, but with Windows Phone the company has barely put in any effort despite launching the very first Windows Phone 8 device. Samsung ATIV S was unveiled in 2012 with a design similar to that of the Galaxy S II and III, with the ATIV S Neo and the entry-level ATIV Odyssey launching in the US the following year. None of these devices received much (or any) push from Samsung, which lead to its dwindling Windows Phone marketshare. This may change with the news that the company is working on a new high-end device running Microsoft’s OS.
We are expecting similar internals with a quad-core CPU (Snapdragon 800, up from the S4’s 600), LTE, and a 13MP camera. Any other information is unknown at this point. While the phone looks exactly like Samsung’s Android flagship, this may be a good thing, showing that the company is riding on the success of the S IV to bolster its Windows Phone sales. It’s rumored that this will be the first Windows Phone 8.1 device to be unveiled, giving Samsung a track record with Microsoft. That would be interesting, and I don’t doubt it, but of course we’ll have to wait and see, possibly until the Build 2014 Conference in April when 8.1 is said to be detailed (of course, by this time, the S V will be launched).
Do you think Samsung’s refocusing is good for Windows Phone, or do you think they need to put in more effort to push more devices to consumers? With Nokia (somewhat) out of the picture, manufacturers are given a bit more leg room to take advantage of Windows Phone.