If you have ever been to Las Vegas than you have no doubt seen what I like to call “rolling billboards”. They are simply what looks to be moving truck with the back half taken off and replaced with the tallest back half allowed by law. Than advertisement is placed on both sides it. Nokia has some of these and decided to park it in a clever spot instead of driving it around.
They have it parked next to a billboard for the Samsung Galaxy S4 Zoom. The billboard states “The only smartphone with 10x zoom lens” (sorry couldn’t make out the first word.) Nokia’s rolling billboard for the 1020 than states “Still it didn’t see this coming…Exceptional zoom without the exceptional bulk” Well played Nokia, this highlights the design differences between the two camera phones in a meaningful way to the public.