T-Mobile sues AT&T’s Aio Wireless over color usage

You read that correctly. T-Mobile is indeed suing AT&T over the use of the color Magenta in the latter’s subsidiary, Aio Wireless, marketing, promotional, and advertising content.

T-Mobile LogoAio Wireless logo

And just when the battle between the two largest US GSM carriers couldn’t get anymore ridiculous… it does. T-Mobile is claiming that the choice of color by Aio Wireless was a deliberate move against the Un-Carrier, as both networks are making pushes for no-contract plans. T-Mobile fears that it could confuse customers.

“With full knowledge of T-Mobile’s use of magenta, AT&T’s subsidiary chose — out of all the colors in the spectrum — magenta to advertise, market and promote its wireless services in direct competition with T-Mobile. Aio does not use the orange coverage map of its parent company, but instead uses in its stores and on its website a magenta coverage map that is strikingly similar in color to the one used by T-Mobile.”

It wouldn’t be the first time the company has demanded the removal of the color. Yet, as silly as it might be, I can see the merit of their argument this time around. While the colors are clearly not the same (Aio’s is more of a mauve than magenta), they are strikingly similar, and therefore could be confused by customers. Especially given the history of AT&T and T-Mobile, the average consumer could probably attribute the color pallet to an alternate reality where AT&T did, in fact, but T-Mobile. Also, there are probably still many out there who do not know the fate of that failed transaction.

“When consumers see magenta in the wireless world, they think T-Mobile. But AT&T, through its subsidiary Aio Wireless, has been trying to get a free ride from T-Mobile’s success as America’s Un-carrier by using magenta in its marketing. We filed this lawsuit to stop them, and to protect T-Mobile’s powerful magenta trademark.”

-T-Mobile rep in an email to Forbes

An Aio spokesperson states in rebuttal that “T-Mobile needs an art lesson. Aio doesn’t do magenta,” and when asked what color they do use, could only say that it’s “not Magenta.” That’s telling them.

I myself am a T-Mobile customer, and with T-Mobile’s recent gains in the previous quarter, I can see why they would wanna protect their improving image.

Anyone else see merit in their claim, or is T-Mobile just being paranoid?

Source: Forbes

Lenny Bonsignore
Lenny Bonsignorehttp://www.OneTechStop.net
Lenny Bonsignore @LennyBons34 is Owner/Editor- in -Chief of OneTechStop, Sports fan, Tech guy, & Mailman by Day [email protected]

Latest articles

Related articles

Leave a reply

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.