Nokia Lumia 1020 – Let the smartphone camera revolution begin! #ZoomReinvented

NokiaUS just uploaded this short promo video on their YouTube Channel for the AT&T Nokia Lumia 1020. It’s a fairly simple video, but does well to show off the device, it’s camera/zoom functions, and the Camera Grip accessory.

The catchy beat really works, so that’s a plus for Nokia. Also the first thing you see is the camera, which really provides initial focus for the average viewer if they so happen to stumble upon the ad. In fact, the camera is shown predominantly on multiple occasions. It also gives insight to the user controls for Nokia Pro Camera and the real-time adjustable settings. The Camera Grip is shown as well, giving a quick glimpse at the extra battery power it provides for the device. The actors are silent and used only as subjects for the photos as they play a game of basketball, a great way to show off how the camera can freeze action and still provide amazing detail and zooming capabilities. There’s no voice-over or anything, but why should there be when you can let the device speak for itself?

The video provides no links, is viewable only in 480p, and has AT&T branding at the end, so I can assume that this is already being used or will be used in TV advertisements? It would be nice, as I’ve always been fond of Nokia’s YouTube promos, which is more than I can say for their actual advertising efforts outside the internet. And the Nokia Lumia 1020 deserves all the attention and marketing prowess it can get.