Remember back in the ole Symbian days of yore, when Nokia would announce a device and release it about half a year later? Well since Elop has been on board, the company has definitely shifted away from that.
Within the past two weeks, Nokia managed to (chronologically) announce the Lumia 1020, release the state-bound Lumia 925, announce the Lumia 625, release the Lumia 520, push the Lumia 521 to MetroPCS, and then actually release the just-announced Lumia 1020. All with the impending “hero of the big screen” 625 set for a Q3 release along with Nokia Amber. Nokia is definitely changing the way they work, and increasing the pace to keep up with the competition. As a benefit of this new chutzpah, the company has just about every price-point covered with their devices (including Asha phones).
Elop is hoping to position the former market king into a ‘challenger mindset.’ He believes that Nokia’s past arrogance is what ultimately hurt it, and now that they’ve lost so much ground, it’s time to take a stand and one-up everyone else. Giving Nokia a tougher backbone would likely fare well when the company markets devices (something I’ll touch upon in another post). No doubt that Nokia has had an exciting quarter, and we can probably expect some interesting new things from the company in the coming months.
With all these new devices, which one are you hoping to pick up?