According to the latest data released by Kantar Android is still the King at 51.7 % of the U.S. smartphone market share while iOS is at 41.4% & Windows at 5.6%. The interesting thing about this is that Windows and iOS are growing at a faster rate than Android. iOS is growing the fastest at 2.3% over last year while Windows is 1.8% & Android at 1.4%.
They all have increased but it is interesting to see Windows at 1.8% increase over last yr in U.S. where they cant seem to gain any traction.
This is what Kantar has to say about Windows, & that the Nokia Lumia models were the key driving force behind it.
Windows has begun to capture consumers from across the competitor set. Of those who purchased a Windows device in the last year, 42% came from a featurephone device, 25% from another Windows device and 23% from Android. While iOS is similarly effective at capturing Android users and their own users, only 31% came from a featurephone device, showcasing Windows strength in attracting featurephone users.
“But it’s not just about capturing the market that is yet to upgrade. Windows is also seeing success in the younger group. When looking at those who changed device, between 2011 and 2012 Windows was more successful at capturing older consumers aged 50-64. But when looking at those changing now and in the last year, we’re seeing Windows now gaining share among those aged 25-34.” Parlato continues.
Looking at specific sales of smartphone devices, for the 3 month ending April 2013, Nokia’s Lumia devices were the key models driving success for the Windows OS.
I personally am glad to see people starting to take notice of WP, I think its a great OS, & it will be interesting to see what Nokia lumia sales #’s will be this coming quarter, a lot is riding on Nokia in 2013 & there choice to go WP, will we finally see it starting to pay off? Will they finally be able to silence the critics? What are your thoughts?
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