Nokia and Microsoft just made a quite behind the scenes move to help their customer get more out of their Lumia devices. They just signed a deal with VimpelCom the worlds 6th largest global carrier for direct carrier billing. While I never heard of this company they are quite large with 205 million customers across 20 countries.
VimpelCom operates under many names in different countries: “Beeline” (in Russia and CIS), “Kyivstar” (in Ukraine), “Wind” (in Italy and Canada), “Djezzy” (in Algeria), “Mobilink” (in Pakistan), “Banglalink” (in Bangladesh) to name a few. Now all these customers will be able to purchase apps and music from the store and have it deducted from pre-pay customers’ phone credits, or added to subscribers’ monthly bills.
According to Chris Weber head of Nokia global sales and marketing:
“This marks yet another important step for the ecosystem and is a compelling example of a win-win-win situation for customers, developers and consumers alike while we continue to extend the line-up of our popular Lumia devices across geographies and price bands,”
Studies have shown that customers will buy almost twice as many apps when it gets billed to their account as opposed to a credit card. This is good news for Nokia, it’s customers, and developers alike.
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