While there has been a TON of articles written on why Windows Phone will fail recently there has been very few on why it will make it. Mind you that Windows Phone is still in it’s first days and can still fall flat on it’s face like Kin. (Yikes remember that?) There are some pretty compelling reasons to think that it may not.
I’d love to tell you that I thought of all these reasons and that I alone am a mad mobile genius but I am not. All but the first one of these reasons came from a post by Active Nick and his Big Bald Blog. Just a snippet from a post called The Need for a Third Mobile Ecosystem: The Need for Windows Phone. (If you have the time I do suggest you follow the link and read the whole thing.)
- The two biggest carriers in America (AT&T/Verizon) are/or will be jumping ship on their biggest sellers (iPhone/Android) and will both be pushing Windows Phone at the same time.
- It’s the perfect balanced choice sitting between iOS and Android
- It is backed 100% by the world’s largest cell phone manufacturer: Nokia (and don’t forget a lot of Android OEM’s like HTC, Samsung and others also support Windows Phone).
- The unified Metro design language initially introduced by Windows Phone is now making its way everywhere. The Xbox 360 dashboard now sports a Metro design and sits in 67+ million living rooms worldwide. Windows 8 & Windows RT are coming in full force this Fall, both featuring the Metro UI front & center. All these devices natively integrate with Windows Phone, and every Xbox 360 and Windows 8/RT PC, tablet & laptop will be a virtual ad for Windows Phone. Metro will soon become a recognizable brand, and Windows Phone will be at the center of it.
- Windows Phone 8 (aka “Apollo” or whatever it ends up being called) is just around the corner, with all indications that it’ll ship later this year. If history serves, this will be the fabled “third version” of Windows Phone, which is usually when Microsoft gets it right and starts gaining widespread adoption in a product. If the rumors & leaks are true, I have no problem believing in the massive positive impact the next version will have.
- It offers a wide choice of devices from various OEMs & carriers to its users (though not as wide as Android, yet).
- Windows Phone provides enough control & policing to avoid chaos & malware, but also has more openness than iOS.
- Windows Phone’s Metro design language also provides a consistent user experience across apps and devices, while still offering enough customization options and application mechanisms (e.g. Live Tiles) to allow users to customize the experience to their needs.
Again, I do realize there is still a lot up in the air right now when it comes to Windows Phone and it could go either way however at the moment it seems that Microsoft may FINALLY have a winner on their hand in the mobile arena.
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