So who out there remembers the horror of the last Nokia ringtone competition when the Nokia “Dubstep ringtone” won, raise your hand. Ok you can put them down I can’t see you through your computer. (but thanks for playing if you did raise your hand 😀 ) If you don’t remember it sounded something like this.
(Sorry about that everyone who just listened to that..How do you think I felt? I had to listen to like 15 fake “Nokia Dubstep Ringtones” to find the official one.)
Moving on here is your chance to make amends for that “ringtone” (it’s hard to type ringtone while making air quotes with your fingers…yeah it required me to bring air quotes back from the dead on that one) Nokia has another ringtone competition going on with more of a local flavor this time.
This competition will give you a chance to “to create ringtones that reflect local music cultures and style.” The competition runs until 17 April, and the winners will be announced on 24 April.
How’s it going to work you ask? Here is the lowdown from Nokia themselves:
There are five separate contests running over four weeks for China, India, Latin America, South East Asia and Pacific, and Middle East and Africa – with a prize fund totaling over $37,000. In addition, the competition provides the participants with a unique opportunity to get their work into millions of Nokia handsets.
The Nokia Sound Design team will listen to all the entries and make a final selection of five ringtones for each region. To help guide the selection, everyone is encouraged to rate the content throughout the duration of the contest.
Winners will each pick up $1,500 in prize money, and their tunes will sit alongside existing Nokia ringtones in the regions they were created for.
The competition winning tunes can be “music, or with no determinable melody,” Daw says, but should avoid lyrics or singing. The judging team is looking for specifically crafted ringtones, with original, upbeat, sound that doesn’t mimic the original Nokia tune.
“Simplicity is key. To be successful it will probably be quite minimal, not layers and layers of music.”
It’s likely that the winners will be “shorter than 30 seconds, and with elements that are clearly audible through mobile speakers.”
Think you have what it takes to write a ringtone? You can get more information over at Nokia Connects.