There has been reports that perhaps Microsoft was going to rebrand Bing Maps to Nokia Maps on all Windows Phone Devices. It was this statement by Nokia President Stephen Elop that started the Bing maps being rebranded train.
“you’ll starting seeing the word ‘Nokia’ on a map that you get from Microsoft properties over a period of time.. [Microsoft is] placing a bet on our location-based platform: mapping, navigation, and so forth,”
This lead people to believe that Bing Maps would now be Nokia Maps on all Windows Phones. (not just Nokia’s) But there is another way of reading that statement.
According to Paul Thurrott a Microsoft expert there will not be rebranding.
(This) …tells me only that the word Nokia will appear on a map—and possibly only on Windows Phones—not that Bing Maps is being rebranded…So it makes sense that Microsoft would integrate Nokia Maps stuff into its Bing Maps functionality on Windows Phone. But I’m not seeing any note about rebranding or renaming in this interview. Just that Nokia technologies are going to be added to the Bing back end.
The quote that everyone leaves out of their rebranding stories is this one from Stephen Elop:
“In the time ahead, what you will see is, across all the Microsoft properties including Bing maps, more and more work will be done by Nokia,”
So while it is still unclear if Bing Maps will be rebranded to Nokia Maps or not I am going to have to go with that it will not be.
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