According to BrandIndex which measures how consumers perceive brands, by granting a score based on quality, value, customer satisfaction, corporate reputation, general impression, and likelihood to recommend the brand. Nokia was the “most highly-rated mobile brand of 2011.”
This is pretty much what see across the world. While Nokia is not selling amount of headsets it use to there is still a “trust” in the brand. Almost everyone has had a Nokia at some point and remembered it being a great, durable phone. However, other platforms with better experiences and apps pulled them away.
While this does bode well for Nokia being able to get these consumers back they do need to hurry. With an index score of 34.5 it still earns them a top spot but that is down almost 8 points from last year. This shows that the base is dwindling and Nokia needs to hustle to get these customers back into the fold or risk losing them forever.
Via: Mobile Marketing