Did the N9’s Success Catch Nokia off Guard?

The Nokia N9 is selling like hot cakes and it is not even even released yet to most of the world. According to multiple sources the 64Gb model has completely sold out on pre-order and there is even a report out there that the pre-orders that were made available for booking of Nokia N9 has made the stock sold out.  That is in the countries where you can order the phone, if you are in country where you can’t get the N9 people are scrambling to find a legitimate source to import the N9 from.

So the real question remains was Nokia ready for the N9 to be this successful?

I don’t think they were. I truly think they believed that they would release the N9 to fulfill the contract terms that they signed with Intel, perhaps break even for all the time and money they invested MeeGo/Harmattan and that would be that.

Than they showed off the N9, and writers/blogs got their hands on it and loved the OS and it’s smooth sexy shape. Even blogs here in the US who normally don’t even admit Nokia is still alive were swooning over the N9 and comparing the MeeGo OS to when the iPhone OS when it first launched.  That started a ground swell in the tech community for Nokia products again, which is exactly what Nokia wanted.  They wanted you to think Nokia and cutting edge again, they wanted to get the spotlight back on Nokia for a few months so when they launched Windows Phone in October everyone was watching.

But what happened next took them by surprise. There was a huge demand for the product from all corners of the globe. Than all of a sudden in the countries that the N9 was just supposed to gin up interest for Windows Phone launch, it started to take over instead.  So now the N9 was not shining a spotlight on Windows Phone but instead it started to over shadow it.  Nokia got the buzz and interest they where so hoping for with the Windows Phone launch with the N9 launch.

The real question here is where does Nokia go from here? They are now locked hand in hand with Microsoft for the next five years on their “high end smartphones”, so Nokia CAN’T make any more MeeGo phones anytime soon. However if  Nokia was smart (and lets face it they are) they would take the lessons learned from the N9, and incorporate it into their Windows Phone.   I believe they will, anytime Nokia is asked about MeeGo they claim it will be held onto for “future disruptions” and Nokia can since Harmattan  is not a true MeeGo it is really Maemo 6 re-branded as  MeeGo. (so Nokia still owns it)  My guess is that Nokia  will use their leeway that they have with the Window Phone OS and incorporate it into their Windows Phone OS to make it different and better than the rest.

Bottom line here is a think Nokia was truly taken aback by how well the N9 was received ( rumor is they only are making 92,425 of them) but I don’t think that the responds  it got by the cell phone diehards (lets face it if you are reading this that’s you)  would be carry over to average consumer. If Nokia would have gone Maemo with the N900 launch and never looked back it would be a different story. But the way it stands now you NEED to with an existing  “ecosystem” and make your mark somehow there. I believe that lessons learned from the very limited release of the N9 will do just that.

Via dkgadget The Nokia Blog

Thoughts? Leave me a comment below.

Lenny Bonsignore
Lenny Bonsignorehttp://www.OneTechStop.net
Lenny Bonsignore @LennyBons34 is Owner/Editor- in -Chief of OneTechStop, Sports fan, Tech guy, & Mailman by Day [email protected]

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  1. I like MeeGo, but it is increasingly clear that Nokia will judge success by acceptance of it hardware form factor rather than OS.

  2. another point I wanted to add is with Qt NOKIA still has the power to build around a quick ecosystem at low end which incase the MS partnership doen’t works out they can carry upward full swing but that takes time and at present NOKIA the giant is bleeding

  3. I like this article but just one point there is or was absolutely no contract with intel. Nokia Meego team very much fought all obstacles inside out to get the device out and with all respect to Mr. Elop he himself wanted the product to come out which is contrary to wat many ppl like to believe. It was Nokia’s droppin market share and profits and a few other things lie ecosystem and all that led NOKIA to Microsoft.

    Also if u may believe me Mr. Elop the Board and others were unhappy with huge software development costs with symbian 3, s60v5, older s60 non touch ui versions, Qt, Maemo, s40, s30 and all. the logic was simple if maemo is ready and the future why not phase out symbian then or if symbian code is too crufty why not get rid of it with microsoft nokia wanted to bring another credible software giant on table to get the apps done and ecosystem built around.

    NOKIA has lost huge profit margins for the unwanted software mayhem and infightings.

  4. Excellent comment. Fully agree. Too early to conclude from the tech community’s enthusiasm to the average consumer’s acceptance. The limited availability and high prices, especially if you have to import it, will limit the success, as planned.
    I will buy it as soon as possible, as this might be the last Nokia phone which makes sense.

  5. Because of Elop’s pedigree, he will try his utmost to stifle the development and succession of further MeeGo phones, even though the N9 will blitz everything else currently on the market, and especially his beloved friends Windoze rubbish that to now couldn’t set the world alight if it were doused in petrol and were holding a burning torch. The board of Nokia should sit up and take note, pack Elop’s case for him, and send him back to Redmond. Nokia thrives on innovation and following the herd with a dreadful phone OS like WinPhone will be demise of this once great company.
    Nokia fans in non-N9-release countries will get them – by hook or by crook!
    The N9 will make the iPhone5 look like the i(nferior)Phone that it is.

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