The times they are a changing. Nokia announced a few months ago that due to the Windows Phone shift that they were going to phase out the Ovi Store and replace it with the Nokia Store. Well that shift has started.
Up top there is a screen shot of what happens when you search for Ovi store in a search engine. If you look below you will see where that takes you (still no change is address BTW)
Note the Ovi branding still all over the page….I’d expect to see this go away in the next few days. Over all I’d say the rebranding of Ovi to Nokia is a great (not good mind you but great) idea, it will lead to less confusion on the consumer part once the Windows Phone shift is complete.